The primary goal of the website was to portray the versatile designs of Vogue Jewellers by way of a timeline spanning from Birth to your Golden Years.

The Vogue Jewellers website was built to be crisp and evocative; to showcase their range and culture. The homepage is a timeline of occasions that highlight each aspect of an individuals life and how jewellery lights up each and every occasion in life.

The layout and typography use contrasting scales and weights to emphasize their individual function. This orients the user immediately and builds on the concept of traditional breadcrumbs.

Vogue Jewellers was designed to be responsive from the ground up, viewable in any number of screen sizes without compromising on legibility or readability while still retaining its clean and minimal design language.